Ground zero to top with the Starter Kit € 150
Initial consultation with the client to determine the campaign goals and desired budget. This step concludes with analysis of any existing AdWords campaigns or building of a new one.- Your AdWords Account will be properly set up by targeting the correct locations and languages. We'll then create up to 5 different themed ad groups with each group hosting sets of similar keywords with variations of ad text for each ad group representing its idea.
- Keyword research, detailed review of competitors, generating a list of keyword phrases (broad, phrase, exact matches) most likely to convert into sales or leads. The steps concludes with excluding all negative content that could lead to bad impressions or unwanted clicks.
- Creation of 3-4 text ads in each group again representing the idea of the group. The 2 best perfoming ads will stay, the other will be removed.
- Sales/leads tracking scripts will be installed on the site to properly track conversions and calculate ROI. The scripts will be on the landing pages to optimize determining the Quality Score.
- Day by day management for the first month. During this period we'll monitor your AdWords account once every weekday and will adjust your keyword's for better positioning. We will modify or remove material as needed or per client request.
Grow even bigger with the Senior Kit € 80
Monitor the campaigns and ad groups 3 times per week and change actual bids, ad text and keywords as required. The time for all adjustments during the second month is capped at approximately 9 hours.- We can further spread your online presence by adding new campaigns/ad groups, searching for additional keywords, writing ad copies, A/B testing or optimizing your landings. Additional hours spent on the account will be charged at our standard hourly rate
- When the second month is over we can continue manage your pay per click campaigns at discounted hourly rate.
- When the second month is over we can continue manage your pay per click campaigns at discounted hourly rate.
